- Submit your site to the major search engines for indexing:
- Check that your robots.txt file is correct and not preventing crawlers from getting into your site: http://www.robotstxt.org/
- Use Video and Flash sparingly, and knowing it doesn’t get indexed by crawlers
- Promote important content to home page, and make sure there are clean links from the home page to your site’s key content.
- Avoid duplicated content.
- If two or more urls on your site are pointing to the same content, use Canonical Urls as follows (to indicate the page to be indexed): <link rel=”canonical” href=”http://example.com/original_content_here”>
- Use plugings for CMS packages to avoid this problem: http://yoast.com/wordpress/canonical/, http://yoast.com/tools/magento/canonical/
- Use friendly URLs with keywords about your content on it. It is ok to use the “-” sign to separate words.
- Use Meta tags to describe your page content.
- The page title is really important, make sure you choose one with keywords about your content as well.
- H1 headings: as important as page title, h2-h6 not as important but also take them into account.
- The first 100 words of your content carry more weight than the rest, use them wisely.
- For images, use descriptive image names, as well as good alt tags for them.
- The following online tools could help:
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